How to add a Facebook pixel code
BoothBook
Last Update a month ago
There are two ways you can add your Facebook pixel to your BoothBook. We recommend using the first process as this is more straight forward.
Option 1:
- Head to Top User Menu > Settings > More Integrations > Facebook Pixel
- Paste your Facebook Pixel ID. You can find this in your Facebook Ad Account > Pixels Tab > Events Manager
- Click Save Configuration
Option 2:
There is a section in BoothBook that allows HTML. You can use these sections to add javascript (which is what the Facebook Pixel is).
- Copy your Facebook pixel code.
- Log in to your BoothBook, Go to > Top User Menu > Settings go to Translate.
- Go to the Landing Page
- Click in the Welcome Message area and paste the copied Facebook pixel code
- Click Save Configuration
Then In Your Meta / Facebook Ad Account
- Make sure the event is actually being received:
- Go to Meta Events Manager
- Select your Pixel
- Check Test Events
- Trigger a booking
- You should see: bb_booking_submitted
- In Meta Events Manager: Go to Custom Conversions, click: Create Custom Conversion
- Fill in:
- Data Source: Your Pixel,
- Event: Select bb_booking_submitted
- Name: eg. Booking Completed
- Category: Choose Purchase (recommended for optimisation)
- Value (optional): Pass dynamic value from your event value
- Now in Meta Ads Manager: When creating a campaign:
- Objective: Sales (or Conversions)
- Conversion event: Select your Custom Conversion
