How to add a Facebook pixel code

BoothBook

Last Update a month ago

There are two ways you can add your Facebook pixel to your BoothBook. We recommend using the first process as this is more straight forward.

Option 1:

  • Head to Top User Menu > Settings > More Integrations > Facebook Pixel
  • Paste your Facebook Pixel ID. You can find this in your Facebook Ad Account > Pixels Tab > Events Manager
  • Click Save Configuration 

Option 2:

There is a section in BoothBook that allows HTML. You can use these sections to add javascript (which is what the Facebook Pixel is).

  • Copy your Facebook pixel code.
  • Log in to your BoothBook, Go to > Top User Menu > Settings go to Translate.
  • Go to the Landing Page
  • Click in the Welcome Message area and paste the copied Facebook pixel code
  • Click Save Configuration

Then In Your Meta / Facebook Ad Account


  1. Make sure the event is actually being received:
    1. Go to Meta Events Manager
    2. Select your Pixel
    3. Check Test Events
    4. Trigger a booking
    5. You should see: bb_booking_submitted
    1. In Meta Events Manager:  Go to Custom Conversions, click: Create Custom Conversion
    2. Fill in: 
      1. Data Source: Your Pixel,
      2. Event: Select bb_booking_submitted
      3. Name: eg. Booking Completed
      4. Category: Choose Purchase (recommended for optimisation)
      5. Value (optional): Pass dynamic value from your event value
    3. Now in Meta Ads Manager: When creating a campaign:
      1. Objective: Sales (or Conversions)
      2. Conversion event: Select your Custom Conversion


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